In some ways I guess that Harold Hare Weekly was always going to be an awkward fit with Playhour since Harold himself already had a regular slot in Jack & Jill. On the other hand, if HHW had been combined with the latter title instead, Freddie Frog and Mr. Toad would have probably been deemed too similar to appear alongside each other.
Incidentally, that 'Magic Book' reminds me how attractive (and frequent) the free gifts given away with Playhour and Jack & Jill were during the early years. Here are a couple more examples from the 1950s, as advertised in AP's popular magazine Everybody's.


(...Come to think of it that must be the first-ever issue of Playhour!)
- Phil Rushton











