Lew Stringer wrote:Nothing special except for a third of the comic? Sounds pretty special to me. Aren't "ancient reprints" a good way to celebrate sixty years? I doubt the 7 to 10 year olds the comic is mainly aimed at will have seen those before so it's an ideal way to demonstrate how the strip has evolved.
In a word: no.
I don't think you fully appreciate just how much kids
do know about the comic's history. Old annuals pop up regularly in charity shops and get snapped up rapidly by aspiring collectors; the same goes for reprint anthologies, which is where the usual suspects (first ever Dennis and Gnasher's debut being two of the most common) would have been read beforehand.
I can personally attest that I started collecting annuals a matter of months after buying my first issue, after my parents brought back a 1988 Beano Book from god-knows-where, and told me they thought I might like it.
And don't forget that a lot of readers are luckier than I was, and had parents (or even grandparents!) who bought the comic decades ago, and still have their old annuals or, better still, issues in a box in the loft ready for a new generation to spend happy summer afternoons flicking through.
If in doubt, pictures of annual and comic collections are printed in almost every issue of the Beano, often including old, and sometimes very old, material. Proud readers boasting about their miraculously old annuals (1986! Imagine!!) which they heroically acquired through magic charity-shopping powers are also a regular feature of Beano.com comment threads.
So, yes, bearing this in mind, I don't think it's unreasonable to expect that a fairly large proportion of readers would have seen at least some of the reprints before. (And they didn't even "demonstrate how the strip has evolved" - they stopped at 1974.)
What I find more worrying, though, is the principle of the thing. A "third of the comic", as you put it, entirely turned over to essentially free comic strips dragged out of the archives does not send nice messages about their enthusiasm for a celebration. I wouldn't be at all surprised if this week's issue cost considerably
less to put together than an ordinary one!
Lew Stringer wrote:As I pointed out to you on your own forum the other day, The Beano didn't celebrate character's anniversaries at all until more recent times. You're only judging it within the last ten years by comparing it to the 50th anniversary one. If you look at the bigger picture (ie: the entire history of the comic) you'll see that this is a special issue.
I didn't say it wasn't a "special issue", I said it was a very bad one.
Also, a development which must be appreciated in the past 25 years or so is that the Beano has become a comic old enough to be notable solely on this basis, and understandably they've been paying a bit more attention to their own history. I also cannot imagine a character as iconic as Dennis the Menace not having his 50th anniversary celebrated; there would have been a national outcry if it hadn't been.
Even if what you say about not celebrating anniversaries of individual stories is true (I can't confirm or deny it; maybe some collectors could help out? Does anyone have his 25th birthday issue somewhere?), the Beano most certainly does have a track record on celebrating its own history. Massive celebrations were launched in 1988 when the comic itself turned 50, and even on its 25th birthday it had a commemorative cover. A special cover was also drawn for issue #1000, and issue #2000 not only had a special cover but prominence given to the occasion throughout inside as well - rather unlike what happened this week. (Not sure about #3000; being a Euan Kerr issue, I think it was probably commemorative in every story in some way, too, but unfortunately I've never seen one.

)
I also think your given example of 10th, 20th or 30th birthdays in
your other post was irrelevant, because nobody ever celebrates those. As I said, collectors with 25th birthday issues welcomed.
Raven wrote:The comics often didn't even celebrate 'landmark' issues of the titles themselves - for example, I have issues 400 and 600 of Sparky and issue 600 of Victor here and it's not even mentioned, apart from the regular numbering on the front.
#400 and #600 hardly count as 'landmark'. Personally, I was quite surprised the Beano even mentioned its recent passing of #3500.
Raven wrote:Ten extra pages of Dennis sounds quite generous.
I'd have agreed with you, if only they hadn't been reprints.

Celebrating the number of new scripts commissioned for a character by refusing to commission more sends mixed messages...
AndyB wrote:I've never seen that first back page of Dennis before (look at the detail on that locomotive!), nor the first 2/3 page with added red. I've only ever seen the second page of the 1974 issue once before.
Yes, some of them (notably the second page of the front cover debut) were new to me as well, but I still would have preferred new material in those ten pages, and preferably extending over all the other stories in the comic, which had no right to be there, as well!
If they're going to run reprints (outside of the 'Retro Beano' feature), they should put them in a stand-alone book - either a full-blown volume like that produced for the 50th, or simply a small comic packaged with the main one. Chewing up 10 pages of 32 (and not even putting any celebratory material in the remaining 22, except in the 3 pages plus cover of regular character slots) is unforgivable.
Still, Digifiend's right - if this comic had been any more expensive it would have added financial injury to insult. I would have been willing to pay a premium if it had contained a mini-comic of reprints, though.

Why doesn't the Beano give away mini-comics more often? They're just about the only things it is worth paying extra for.