Raven wrote:Lew Stringer wrote:
Even compared to the output of Odhams in the Sixties?
Not compared to Ken Reid's work, but he was a one-off. Compared to the other fairly pedestrian Odhams stuff: Footsie the Clown, Wiz War, Danny Dare, The Wacks, etc, yes. I think it was
overall much more imaginative and outre, and better rendered. I don't think it's accurate to present Ken Reid's work as being *typical* of Odhams's output overall, which was mostly filled with American reprints, anyway. (I think Ken Reid's Odhams sensibility did live on to
some degree in Faceache through the 70s.)
I don't think I did present Ken's work as being typical of Odhams' output. Leo Baxendale, Graham Allen, Gordon Hogg, Mike Higgs, and Brian Lewis were all doing good robust humour material. However I agree that there were some artists called in to ghost Baxendale who were not as strong, and I agree that IPC had top quality creators.
Odhams' three newsprint comics were not mostly American reprint. The Marvel material didn't even appear in their comics until 1966, two years after Wham! had been running. Pow! had more pages of Marvel material than Smash or Wham, but even then it didn't fill most of the comic.
Raven wrote:In what sense, for example, was, say, Terror TV "careful" in what it presented?
I'm not really familiar with that strip I must admit. In what way
wasn't it careful?
Raven wrote:I know Bob Paynter didn't 'get' Oink, but he was seventeen years older by then. It's still surprising, if he'd loved Leo Baxendale's Badtime Bedtime Books so much.
Bob understood what Oink was about. He had the final say on what went into it, but he also understood that Oink's humour wouldn't be suitable for the rest of the comics on his watch because they had a distinctly "safer" tone. In the same way that 2000AD had more freedom than Tiger for example, even though both comics were under the same group editor.
Raven wrote:
Why would a publisher instruct somebody to create bland publications, though? What would be the point? I can't see this conversation ever happening: "Don't forget, Bob, we want them to be really unstimulating. If these comics aren't completely dull we'll be getting back to you, because our research shows that kids want dull, unexciting stuff to read."
That's not really what Nigel meant, or how it went down. IPC wanted "safe" comics, not "unexciting" comics. Any dullness was an unfortunate byproduct of being
too careful. However, being told to "be careful" doesn't mean the creators will deliberately hack out uninspired material. Good writers and artists work within the limitations to produce the best work they can, and they did, as the high quality of IPC's output demonstrated.
Don't get me wrong, I'm not slagging off IPC's humour comics. I was buying everything they put out in the early to mid 1970s. I was just agreeing with Phil that the tone of UK humour comics definitely shifted at the end of the Sixties/beginning of the Seventies. I was offering reasons as to why, based on the experiences of people who were there and my own experiences later.
Over the decades UK comics have been aimed at an increasingly younger readership because each generation seems to grow up quicker. Naturally publishers feel they should be more responsible about what goes into the pages. It was IPC who began pitching their humour comics younger. Thomsons did a similar thing, as is evident if one compares, for example, a 1974 Beano to one from 1958. But things have to change because what worked for readers in 1958 isn't necessarily going to work for people in 1974, 1996, or 2010.
One can argue, as some of us do, that this is self-defeating because if you pitch comics younger you'll naturally limit your readership, but one assumes that sales and marketing have done enough research into this to know what they're doing. (That's not intended as sarcasm by the way.)
